About

Profit is the metric that matters

Saldo Metrics exists because revenue dashboards flatter: we show European e-commerce brands what they actually earn.

Why we're building this

Most analytics tools stop at revenue and ROAS. But between platform fees, shipping, COGS, ad spend, refunds and currency swings, plenty of "growing" stores lose money on every order. Saldo Metrics reconciles all of it into true contribution margin and operating profit — per order, product, channel and campaign.

Built for self-hosted commerce

We started with PrestaShop and self-hosted stores — the merchants most Shopify-first analytics suites ignore. Your data lands in a warehouse you control, not a black box.

European by design

EUR base reporting with ECB reference rates, multi-currency storefronts, VAT-aware accounting views, and GDPR-minded data processing from day one.